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Sports broadcasting holds enormous economic value, so copyright and broadcasting rights issues are always a major concern. While sports events themselves are not original works, the broadcast footage is recognized as a creative work reflecting the producer's creativity. This is because camera angle selection, editing, and commentary all fall under the creative element.
Broadcasting rights are held exclusively by leagues and tournament organizers, who then sell them to broadcasters and platforms. In recent years, the price of broadcasting rights for major sports leagues has risen astronomically. Broadcasting rights for popular leagues like the Premier League, NBA, and NFL are worth trillions of won, representing a major source of revenue for leagues and clubs. Revenue from broadcasting rights is used to fund player salaries, facility investments, and youth development, supporting the entire sports ecosystem.
Illegal broadcasting poses a serious threat to this ecosystem. Unauthorized streaming over the internet not only infringes on the profits of legitimate rights holders, but also negatively impacts the entire sports industry in the long term. Many countries are strengthening crackdowns on illegal broadcasting and introducing various technological countermeasures, such as watermarking and stream tracking.
Sharing short video clips is also a source of controversy in the age of social media. While fans capturing and sharing memorable moments can be effective for promotional purposes, excessive sharing can lead to copyright infringement. Some leagues even employ a strategy of quickly sharing highlights on their official accounts. Copyright issues surrounding sports broadcasting are constantly evolving alongside technological advancements.
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